October 31, 2011 : Comments (3)
Google+ Updates Android App, Adds New Design And Other Features
Analysis
Spam Increased 20 Percent on Twitter in 2010
A new report by Barracuda Networks Inc. shows a change in how malicious entities try to get into your computer. It seems there's an exodus away from spreading viruses, malware and scams through email and a big move on Twitter. If you've ever had some random person comment to you on Twitter about some amazing product or Website that you've never heard of, that's... Read more » Facebook to Trump Yahoo! in Display Ad Revenue in 2011
Looks like Yahoo! is getting eclipsed. A new eMarketer study projects that Facebook will bring in more display ad revenue than Yahoo! in the coming year. Could this mean that advertisers have (gasp!) figured out how to make money with Facebook? It looks like it. This means that at this rate, Facebook will be generating 21.6% of all the online display ad revenue... Read more »
STUDY: Hospitals Aren’t Up to Speed on Social Media
The beauty of social media and sites like Facebook is that anyone, from small to big businesses, can use it to leverage consumer engagement and truly use it to spread information. In some cases, social media marketing is the missing ingredient which helps a business thrive in ways not previously thought possible. But it seems like hospitals haven't quite grasped the... Read more »
YouTube Stardom Now Pays Up to $1M
It seems there's actually money to be made on YouTube. According to the New York Post, there is a class of YouTube stars that makes $1 million per year on the video sharing site. What's more, there are hundreds of people earning six figures off of their YouTube channels and even more are making at least $40,000 per year. That means there are people who can quit... Read more »
Facebook Now Reaches Over Half of U.S. Internet Users
We're getting even more numbers proving that Facebook is the dominant force in the social network realm. According to eMarketer, Facebook now serves over half (57.1%) of U.S. Internet users over the age of 18. Facebook is expected to reach up to 47.6% of the entire U.S. population by 2013. The new figures are supposed to be far more accurate than other figures... Read more » STUDY: Social Media Raises Social Awareness More in Girls Than Boys
On Wednesday, a study commissioned by World Vision for the 30 Hour Famine non-profit revealed that teenage girls are more likely than teenage boys to learn about international crises and participate symbolically through social media. The research collected data from 500 teens between the ages 13 and 17. The results concluded that while 80% of the group use... Read more »
Facebook, LinkedIn, Yelp Rank in Top 50 Sites for Web Traffic
Facebook is leading the charge for social media sites in the #4 slot for unique visitors, according to media metric ranker comScore. Facebook sits up there with the big ones like Google, Yahoo and Microsoft with just over 153 million unique visitors in January. You have to scan down a bit to find LinkedIn at #36 with 29 million unique visitors. It's seen a recent... Read more » STUDY: Top Marketers Aren’t Using Facebook to Their Full Advantage
In this day and age, a Facebook page for your profile and company is just not enough. Independent ad agency WONGDOODY found that top marketers can be doing a lot more online, but they just aren't. Although, top marketers seem to get that to fully engage consumers they need to establish a social media presence, the WONGDOODY Facebook Global Best Practices Study has... Read more » LinkedIn Sees Surge in Usage With B2B Logins
LinkedIn is on the rise. While most of us opt out of filling out long forms when we want to register for a website and just use Facebook Connect to pass our information along, businesses seem to be using LinkedIn to interact with each other in growing numbers. Gigya, the social platform provider that allows you to fill out forms by using social media information,... Read more » Marketers Seek Bigger Returns From Facebook Ads
That headline shouldn't really come as a surprise to anyone. After all, boosting revenue is what business is all about and successful marketing is one of the key steps towards achieving that. However, the simple fact is that ad performance rates on social networking sites have always been poor, but they are shrinking ever lower, according to a eMarketer... Read more » 
