YouTube is a pretty large venue for artists to share their music. In some cases, it’s lead to extreme fame – just look at Justin Bieber and Rebecca Black. For a while, artists and the labels behind them have been searching for ways to cash in on YouTube success. Vevo, the YouTube-based service that shows commercials before regular video content, has managed to offer some sort of revenue, and now YouTube has created a new way for artists and labels to make a few bucks.

YouTube has launched a feature called the Merch Store that allows their partners to offer merchandise to fans directly on their YouTube channel. The stores will stock everything from t-shirts and digital downloads to concert tickets and meetups. Within the next few weeks, YouTube is rolling out the Merch Store globally to music partners and making merchandise available with help from affiliates like Topspin, SongKick, iTunes and Amazon.

In conjunction with the announcement of the new store, YouTube is hosting a panel on Oct. 20 at noon EDT at the Mercury Lounge in New York City where artists who have become successful through the service will share their stories. Dru Ha and Buckshot from Duck Down Music, Julia Nunes, Karmin, Portugal, the Man and Ryan Leslie are all part of the lineup. If you want to attend, you can RSVP on the YouTube Creator Blog.

The Merch Store seems like a fabulous addition to a service where little revenue is generated for users who post content; however, will more popular artists embrace this new platform? Many artists already have their own stores on their own websites and it’s uncertain whether or not YouTube will take a portion of profits which is commonplace for many services that let users create online stores. With services like Ticketmaster, it will be interesting to see whether or not users and fans will actually utilize this new platform for ticket purchases; though, how great would it be to download a song you discover on YouTube right from the same service?