INFOGRAPHIC: What AddThis Has Seen In 5 Years Of Social Sharing
The content sharing platform AddThis is celebrating its fifth birthday. After 5 years the service reaches 1.2 billion users on 10 million domains and in 70 different languages. To celebrate their success, the service released an interesting infographic about sharing on the Web.
In 1 day, AddThis sees 2.56 billion views on their shares. If each of those pageviews garnered only 1 second of attention, it would be 90 years worth of attention daily. The service processes 70 terabytes of data in 1 week, which is more data than the Hubble Telescope collected in its first 20 years and in 5 years, the service received 1.78 trillion views on their shares.
According to AddThis, the peak hour for sharing is 9:30 a.m. EDT and the peak day is Wednesday. Most users click on content 2 minutes after it’s shared and 75 percent of clicks occur within the first day of the share. Despite AddThis’ major user base, most content is still shared by copy and pasting a URL directly into the address bar. This method can be 10x more effective than sharing tools.
Some social networks see more sharing than others. Over time, Twitter has grown the most (35,356 percent) when it comes to sharing, followed by Facebook and the Like button (5,809 percent). However, not every social network has seen an increased number of shares. AOL Lifestream, iGoogle, Myspace, Delicious and Digg all have seen losses while Facebook Send, Tumblr and Google +1 have seen major growth. The Facebook Send button is utilized 756 percent more than it has been in the past.
Check out the infographic below to see more stats.