President Barack Obama To Start Tweeting Personally, Will Sign Tweets With ‘-BO’
When it comes to connecting with voters on social networks, politicians often use a social media team to manage their profiles. While this is certainly true for President Barack Obama (#Obama2012 staff are managing both his Twitter account and Facebook Page), he is starting to personally send out some tweets himself while on the 2012 election campaign trail.
Any time that Obama posts a tweet, it will be signed “-BO.” Followers of @BarackObama and those who Like the Barack Obama Facebook Page will receive more regular updates from the campaign trail.
Obama’s campaign team will be reporting what he is doing every day and connecting to his millions of supporters. The team will also be looking for feedback and ideas from voters, provide updates on how to get involved in the election campaign, sharing interesting stories and possibly even retweeting messages from followers.
With 8,678,717 followers at the time of this writing, I would not be surprised if Obama was a little nervous about tweeting personally. However, as long as he does not follow Anthony Weiner’s example, he will probably be just fine. (Just kidding.)
This announcement highlights just how important social networking is likely to be in the 2012 election. Obama launched his re-election campaign by asking Facebook users “Are You In?” back in April. Republican contenders such as Mitt Romney and Newt Gingrich announced their candidacy through social networking services as well.